Coca-Cola launches reverse vending incentive scheme using CafeCrush

blog.unisanuk.com | 27/07/2018

Merlin Entertainments has partnered with Coca-Cola to offer 50% off entry into selected Merlin attractions across the UK in return of used plastic bottles.

This incentive scheme is the first of its kind in the UK, and stems from Coca-Cola’s goal of recycling a bottle for every one they produce by 2030.  At Unisan, we are passionate about supporting businesses in achieving their environmental sustainability goals, so we are proud to be a part of this exciting step in becoming a #worldwithoutwaste.

The trial is running from between 25 July and 19 October 2018, and invites anyone to recycle their plastic drinks bottles using the CafeCrush™ machines. In return, they will be rewarded with a 50% off ticket to one of 30 Merlin attractions in the UK, including Alton Towers Resort, LEGOLAND Windsor Resort, Chessington World of Adventures, and THORPE PARK Resort.